More people are demanding aesthetic services than ever, so now may be the right time to nudge your aesthetic clinic in the right direction. Competition in the market increases daily, and standing out in such a crowd can be intimidating.
However, standing out in such a competitive field requires an innovative and holistic approach, and here are five ways you can help your clinic stand out in the crowd.
Create a SEO friendly website
A website isn’t just a way for your audiences to connect with you. It is the digital face of your company and the first point of contact for your customers, which means it has to be practical and appealing. Having a functional and responsible website is crucial to ensuring a seamless experience.
Start by having a functional website that performs all the desired tasks in a limited time. Ensure your website is mobile compatible and has all the necessary information any visitor may want, like address, working hours, catalog, etc. Once your functional website is in order, implement various SEO strategies to attract the right clientele.
Utilize relevant, location-based keywords to help rank higher in local searches; “aesthetic clinic near me” and “affordable aesthetic center in your particular area” are a few examples. You can even start a blog on your website to help you use keywords and SEO tactics to improve your search engine rankings.
Create a strong online presence
In today’s digitized world, just having a website won’t suffice; you’ll need to build a strong online persona to attract your target audience. Having an active social media profile is one foolproof way to create a strong online presence that can be hard to miss.
Pick the right platform. Instagram offers various A/V options and other interactive tools to help you grow. Set up a dedicated Instagram profile, include all your details, and plan your content strategy carefully. High-quality content can attract potential clients’ attention and book bookings.
Create reels showing your clinic and the services offered. Include customer testimonials, which can seriously draw in views and potential customers. You can also use PosterMyWall’s health poster templates to create posts discussing your pricing and any deals/discounts you may have.
Implement the freemium approach
If this is your first clinic launch or you are opening a new location, offering freebies to potential customers can be a good way to attract attention. Everyone loves freebies, and you can attract a massive crowd regarding aesthetic services.
Offering a free trial of your services can attract new customers and make them loyal to your clinic. You can provide free services such as a free consultation, one free top-up service for first-time clients, discounted deals, etc.
Offering discounted services and free trials can encourage potential customers to try out your skills, expertise, and products, allowing them to be converted into long-term clients. The freemium approach can create lasting client relationships, enabling the target audience to try your services without commitment.
Leverage paid advertising
Your clinic may struggle to gain organic traffic even after using various approaches. To combat this issue, you can opt for paid advertising to help your clinic gain traction and attention. You can utilize a mix of Google Ads and Meta ads to leverage the benefits of both ad programs, and you can also target users from all platforms, including Google, Instagram, and Facebook.
With Google Ads, your ads can drive engagement from search engine ads and even help suggest your clinic to people looking for services in their area. With Meta Ads, you can target clients on both Instagram and Facebook and have a more targeted approach with geotargeting. With paid ad campaigns, however, keeping an eye on the analytics is crucial for positive results; you will need to analyze the metrics to make the best use of your campaign.
Utilize influencer marketing
You can level up your social media marketing with the help of influencer marketing and help your marketing material reach new heights and customers in no time. Influencers are, without a doubt, the new way to market your products and services, and their community can help you attract new customers due to their trust in these influencers.
Opt for lifestyle, beauty, and fashion influencers and invite them for free treatment at your clinic. You can offer barter collaborations, where influencers market your clinic in return for free services and/or products, or you can do paid collaborations, where you pay them for their marketing efforts.
Choosing micro-influencers (those with less than 50k followers) can be beneficial. Their small following is far more engaged and committed than influencers with a bigger audience. Moreover, micro-influencers are budget-friendly and have more time on their hands, ensuring the best coverage of your clinic.
Aesthetic services and clinics are in high demand, so it can be a good idea to jump on the tide and help your clinic grow. While you can employ all marketing tactics, a good experience is a far more valuable and potent marketing tool and can help you succeed quickly. Hence, offer innovation and quality services to keep your existing base loyal and attract new customers. Happy marketing!
